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Creative jobber! This is why we engage services of some..

By Bamboo In The Wind

 Jobber - Nutritious Fresh Vegetable Juice Provider


Neighbourhood has a public garden where people go for exercise, jog or a morning walk. A jobber, juice vendor provides nutritious fresh vegetable juices (Aamla, Jamun, Lemon, Bitter gourd, Beetroot, Tulsi, Bottle gourd etc). The juices are home made every single day by a Producer. Jobber (Provider) does the last mile service.
  • What is the difference brought by this Provider (aka jobber)?
  1. This jobber ensures that the juices are offered at the most pleasant time of the day (morning 6am-830am) for the people who are likely to find juices rejuvenating.
  2. The choice of location chosen by Jobber is prime-most reason why customers come to her, many for months and years. She is reliable and shows up every day/
  3. Jobber's ability to strike a conversation and share interesting stories go a long way in building association with customers.
  4. Emphatically, tries to learn and builds personal connections with visitors giving her daily service a lot more personalization (remembers tastes and drink preferences).
  5. On top of that She offers a digital phone payment service avoiding any cash/card transactions! Considering this is a temporarily erected every day street side stall, this is quite convenient!
What I find fascinating about this jobber is: 
  1. She wins confidence and repeat business because has figured out her source of finished product. 
  2. She has sorted out her customer demographic quite clearly.
  3. She clearly differentiates with her fresh offering from supermarket packaged alternatives.
  4. Has easy non-assuming style of functioning, dedication in her daily job, difference comes from her offering
  5. Reliable daily service and smart communication with customer base. 
  6. Commands asking price which is decently marked up over producers price.

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