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The obsession of the mainstream!

By Bamboo In The Wind

You are tempted to think about mainstream when you think about putting yourself out there. There is a general belief that mainstream areas of work will have takers. By being mainstream focussed, you get to draw the masses.

When you focus on the mainstream, you join the mob of everyone else playing to the mainstream gallery too!

The masses are inconsiderate. They are notorious for having varying expectations. And they are unclear. You are sure to lose focus while chasing indistinguishable groups. You will turn indistinguishable from the others chasing the masses.

When you put yourself out there, turn to target a niche.

When you focus on a Niche, you turn your attention to a more identifiable group that needs you. Your niche distinguishes you!

Abandon the obsession of the mainstream!

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