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Cost of information gathering is missed decisions!

By Bamboo In The Wind

Overemphasizing data is hardly useful. Turning data into information is costly, especially if we are not planning on deploying information to some use.

Knowing how the job market in US or Europe or Africa is doing is of no use if that information is irrelevant to the local market where you are. Knowing that information more accurately is even more futile and keeps you away from putting information to some use. It is resistance to doing our actual work. 

Data can be turned into evidence which manifests into useful information for what may be missing and places where we could act to have what is missing. We call such call to action as making decisions. When data corroborates situations or problems in an understandable manner we are expending our time on doing the right things.

However, when we tune into the stream of information, we are forced to swim the flow that we don't want, or need. Knowing how the video post was received, the number of likes to accomplishment posts. Such information is a roadblock to developing an understanding of the problem we may want to solve and our original work towards solving those. It surely will not take us in the direction where we have a specific forward motion.

More information is often misleading, our brain needs to process it and it's distracting for our real work. Unless we develop a mechanism for what information to tune into and what to discard without much adieu! Sometimes it's good to think in blink moments and create small actions to make decisions that help break complex work into simple achievable steps. All we need is focus, effort, consultation, and importantly time.

When we can create such small actions, even less yet targetted data that is useful to act is sufficient data.

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