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Smallest Viable Audience is the one that needs you

By Bamboo In The Wind


Who reaches out? Who shares with us? Who seeks our advice? Who conveys satisfaction to us?

We deal with interactions with transactional approach. Interactions stoke emotions with every time we have one. This is often a subtle impact that we miss a make note of.

Interactions invariably grow when emotions are stoked positively. Positive emotions are a result of direct benefits felt and as a result forward motion is seen.

When we have circles of such interactions in the area of work, hobbies, interests then we have identified a smallest viable audience that is interested in what we have to offer.

What we need to then isolate is how the audience around us are benefiting specifically. Do we have traces of needing that specific benefit with regular frequency?

If the specific benefit is needed regularly then we have spotted an opportunity for serving someone.


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