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Think how you come across!

By Bamboo In The Wind

One scenario exposes you to discrepancies between the treatment you receive as you move from initial interest to committing to sale to post-sales support.

As you experience the product and need help, you get the sense that you are expected to be in the queue, figure it out, and refer to the manual. 

You find that you are no more a priority once you are a customer and reflect a completed sales transaction.

The transaction is scuttling temporarily. It translates into one-off interaction.

The other scenario shows you an entirely consistent treatment from showing interest to buying something to receiving full support well into settling down with the product usage.

The experience is fulfilling, accountable, and caring. It has the potential to develop the desire for repeat interaction.

Do you care about who you are solving it for? Solving the problem continues beyond building cool stuff. 

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