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The importance of integrated view!

By Bamboo In The Wind

With the advent of technology came the need to aggregate experiences. How do you shop, whom do you shop from, who are the customers, and what creates an online marketplace? How do you know what your digital assets and holdings are?

All of the tech evolution has come from the architecture and monetization practices of private and early entrants spotting the digital space as an opportunity and exploiting green fields of no man's land.

The side effect was those who embarked on adopting technology found very few alternatives and adopted the ones that resonated with offerings of your preference. What early adopters sacrificed was personal data, preferences, and privacy. In return, that offered huge convenience in daily lives and professions and an opportunity to connect to those you would not find on your remote network.

As compelling as it was, the downside was that the varying number of identities you carried across many technology platforms made you feel fragmented in dealing with digital life. Today, you cannot see a single view of who you are in digital space. That identifies seamless carryover to all applications and platforms just as you would represent yourselves seamlessly in the physical world.

We may be at a point, for the first time, in the last 50 years of rising technology adoption globally, where we have begun to realize the inadequacies of present private entities holding our personal data and preferences and being able to breach our privacy at will. While initiated tech enthusiasts may be fine with navigating the technology space well, those at the bottom of the economic pyramid are hugely disadvantaged and end up losing control of their physical lives advantages they had of their personal ways, preferences, and skills. They were insulated from an onslaught of fragmented identities, fragmented digital representations of assets, and platforms manipulating what they needed to consume or do.

It is time that technology is architected from personal and institute or a company's point of view rather than the technology provider's.

The architecture and monetization techniques need control from those who use those technologies for tangible benefits rather than become tools at the hands of the tech providers.

For starters, new-age software can begin by allowing a unified view of individuals' presence in digital space, with all vital parts of their lives uniquely available under an integrated life events perspective.

Let's watch if and how this unfolds!

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